Arriva UK wanted a simple and effective online tool to encourage creativity and ideation within their UK operation. Bright Sparks is an online portal designed to capture ideas and concepts in their infancy and nurture them through the business from initial “spark” through to a stakeholders “dragon’s den” and beyond. This flexible online project management tool allows from the definition of project teams, tasks and milestones as well as incorporating a digital document repository. The site is receiving excellent feedback as it reaches the end of beta-testing.